June 10, 2010
Five of Limited Brands home office locations in Columbus held Pelotonia awareness and rider registration events last week as riders on bikes set up in building lobbies greeted employees as they arrived for work. Volunteers handed out information cards, Pelotonia yard signs, granola bars – and collected donations. It was a unique and fun way to bring awareness to not just the August ride, but the greater cause of ending Cancer.
Over the next five years, the Limited Brands Foundation will contribute $2.5 million to support Pelotonia. Because of the financial contributions of partners like Limited Brands, Pelotonia is able to direct 100 percent of every dollar raised directly to cancer research at The Ohio State University Comprehensive Cancer Center-James Cancer Hospital and Solove Research Institute.
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