2008 Annual Meeting of Shareholders

Monday, May 19, 9:00 a.m. ET
Limited Brands Headquarters
Three Limited Parkway
Columbus, Ohio 43230

Stockholders of record at the close of business on April 5, 2007 may vote at the meeting. Stockholders who plan to attend the meeting in person must bring the admittance slip included in the annual meeting and proxy notice and a photo identification to gain access. Because of necessary security precautions, bags, purses and briefcases may be subject to inspection. To speed the admissions process, stockholders are encouraged to bring only essential items. Cameras, camcorders or video taping equipment are not allowed.

Stock Exchange Listings

New York Stock Exchange (Trading Symbol "LTD")
Commonly listed in newspapers as "Limited" or "Limited Brands"

Transfer Agent and Dividend Reinvestment Plan Administrator

BNY Mellon Shareholder Services ("BNY Mellon") is the stock transfer agent and dividend paying agent for Limited Brands. You can contact BNY Mellon a number of ways:

By Phone:
Shareholder Service Representatives may be reached toll-free at 1-866-875-7975 between the hours of 8 a.m. and 8 p.m. eastern standard time, Monday through Friday. International callers may call direct by dialing 1-201-680-6578. For the hearing impaired, the TDD numbers are toll-free 1-800-231-5469 or direct 1-201-680-6610.

By Website:
BNY Mellon's stock transfer website, www.bnymellon.com/shareowner/isd, offers access for inquiry purposes and transaction processing for shareholder accounts. You can quickly retrieve information on your account holdings and history, view and download frequently used forms and the site also allows you to process many transactions such as, sale of shares, address changes, enroll in the dividend reinvestment plan, sign up for direct deposit of dividends and more. There is also an extensive Q&A available to answer frequently asked questions.

To access this site, you must first request a Personal Identification Number (PIN):
  • Go to www.bnymellon.com/shareowner/isd
  • Click on "Individual Account Access" or "Account Access"
  • Click on "Request a temporary PIN with SSN" (If you want a PIN immediately via e-mail) or "Login w/o SSN" (To receive your temporary PIN by mail)
  • Non-U.S. Shareholders: Click on "Login w/o SSN"
  • Upon receipt of your temporary PIN via e-mail, log into the web site to establish a permanent PIN and to access the features of the site.

By Email:
Email address: shrrelations@mellon.com

By Mail:
We recommend that you send all certificates and/or documents via registered mail with return receipt requested. In addition, stock certificates should be insured for 1% of their market value which is the likely cost to replace certificates if they become lost.

Via the U.S. Postal Service:
Mellon Investor Services
P.O. Box 3338
South Hackensack, NJ 07606-1936
Via overnight or express mail services:
Mellon Investor Services
480 Washington Blvd., 27th fl
Jersey City, NJ 07310

Independent Public Accountants

Ernst & Young
Columbus, Ohio

How can I obtain an annual report or company information packet?

An information packet includes the most current annual report, 10-K, 10-Q, quarterly and monthly earnings releases, most current proxy, and fact sheet. There are a number of ways to obtain this information:

Can I just view or download a copy of the annual report from the Web site?

Absolutely. Just go to the Annual Report area of this site and view the online version. A downloadable PDF (Portable Document Format) version is also available. In order to view this PDF file, you will need a copy of Acrobat Reader™, available at no charge from Adobe. You can also download PDF versions of past annual reports.

I still have my Intimate Brands stock but IBI doesn't exist anymore. What do I do?

On March 21, 2002, Limited Brands completed a short-form merger of Intimate Brands following a successfully completed exchange offer with Intimate Brands shareholders thereby recombining the two companies. Under the terms of the exchange offer, Intimate Brands shareholders are entitled to receive 1.10 shares of Limited common stock in a tax-free exchange for each outstanding share of Intimate Brands Class A common stock tendered.

If you still have stock certificates for Intimate Brands, you need to send them into the exchange agent in order to exchange them for your Limited Brands certificates:
Computershare
Corporate Actions Dept.
250 Royall St.
Canton, MA 02021
800-251-4215 tel.

Cost basis information for Intimate Brands recombination

Your cost basis for your Limited Brands stock received as a result of the merger with Intimate Brands is the same as your original cost basis in IBI. You apply that same cost basis to the LTD shares you received in exchange for IBI.

Cost basis information for Abercrombie & Fitch

In the Spring of 1998, Limited Brands established Abercrombie & Fitch (NYSE: ANF) as a fully independent public company through a tax-free exchange offer followed by a pro rata distribution of remaining ANF shares to Limited shareholders. Limited Brands no longer has any ownership interest in Abercrombie & Fitch Co.

Cost basis information for Limited Too

On August 23, 1999, Limited Brands made Too, Inc, now known as Tween Brands, Inc. (NYSE: TWB), a fully independent public company through a tax-free spin-off of 100% of the shares of Too, Inc.'s common stock to Limited Brand's shareholders as of August 11, 1999, the record date for the spin-off. Limited Brands no longer has any ownership interest in Tween Brands, Inc.

Can I buy stock directly from the Company?

Limited Brands is pleased to offer a Direct Purchase and Sale Plan (the "Plan") for the shares of common stock of Limited Brands through our transfer agent, BNY Mellon Shareowner Services ("BNY Mellon"). The Plan, BuyDIRECT, provides both registered holders and interested first-time investors with an affordable alternative for buying and selling LTD common stock. BuyDIRECT Plan features include:

  • Convenient Purchase Option
  • Automatic Dividend Reinvestment
  • Direct Deposit of Dividends
  • Certificate or Book-Entry Ownership
  • Direct Sale
Visit Limited Brands BuyDIRECT for more information

How can I find out about my Limited Brands stock?

If you are a registered shareholder, please contact the transfer agent, BNY Mellon at 866-875-7975. If you hold your shares in a brokerage account, you will need to contact your financial advisor for more information.

If you are an employee with the Company enrolled in the Associate Stock Purchase Plan and wish to inquire about your account, please call BNY Mellon Employee Plan administration at 866-460-4210.

How many times has LTD stock split?

LTD stock has split twelve times since the first split in 1970.

How can I get more information about the performance of the stock?

To get more information about stock performance, go to the Stock Information area of our site, which includes stock performance charts, a link to the SEC's EDGAR database, and our annual reports.

When is your next sales call? Earnings call? Can I listen in?

For a listing of announcement dates for both monthly sales and quarterly earnings, visit the Calendar page in the Investor Relations section of this site. Audio Web Casts for all calls are also available on our Sales & Earnings page.

What is a transfer agent?

A professional agency employed by a corporation to handle the transfer of certificates, conversion of securities, mailings to stockholders, payments of dividends, stock subscriptions and maintaining the books of the corporation. The Bank of New York is the transfer agent for Limited Brands.

What does it mean to be a registered shareholder?

You are a registered shareholder if your name appears on the certificate or in the registration of the security and in the corporation books.

What does it mean to be a beneficial shareholder?

You are a beneficial shareholder if your shares are held through a brokerage account, as opposed to registered directly in your name. This is also referred to as holding shares in "street name".

What are book entry shares?

Book entry form of registered ownership allows a person to own shares without having physical stock certificates in their possession.

What does "record date" mean?

The date on which a shareholder must officially own shares in order to be entitled to a dividend. After the date of record the stock is said to be ex-dividend. Dividends are paid to shareholders of record as of a specificed date.

I purchased my stock through the Associate Stock Purchase Plan when I worked for the company. How do I find out about my account?

If you purchased your stock through the Associate Stock Purchase Plan ("ASPP"), your shares may be held through the plan administrator, BNY Mellon. Shareholder assistance for the plan can be reached at 866.460.4210, or online at www.bnymystock.com/limitedbrands.

E-mail: Employee Plan Participant inquiries limitedbrands@bankofny.com

Mail: Limited Brands Associate Stock Purchase Plan
c/o BNY Mellon
P.O. box 7090
Troy, MI 48007-7090